PRIVACY POLICY
The I-VIO Group Limited, headquartered in Milan, Italy, operates as the holding company of the I-VIO Group and manages the website www.prada.com (“Website”). In collaboration with its subsidiary Prada Retail UK Ltd, headquartered in London, UK, which handles product sales and shipping within the United Kingdom, Ireland, and Finland, The I-VIO Group Limited and Prada Retail UK Ltd. (collectively “I-VIO”) prioritize the confidentiality, integrity, and security of your personal data (“Personal Data”). This policy outlines how I-VIO processes your Personal Data, both provided through our Website and at I-VIO Group stores, in accordance with European privacy laws (Regulation (EU) 2016/679 – “GDPR”) and relevant local regulations for data processing outside the European Union. Additionally, it aligns with the principles and guidelines set forth in the I-VIO Group’s Code of Ethics.
1. Type and Source of Data
Browsing Data
Our Website’s operation involves the automatic collection of certain personal data (log files) inherent to internet communication protocols. This data, which includes IP addresses, domain names, URIs, request times, methods used to submit requests to the server, file sizes, server response status codes, and other technical parameters, is not collected to identify users but may allow identification when processed with other data. This information is used solely to generate anonymous statistical insights and ensure the Website functions correctly.
Cookies
Cookies are used on our Website to enhance its functionality and improve services. These small text files, stored on your computer by the websites you visit, are recognized upon your return visits. For details on cookies, their types, how to disable them, and how to revoke consent, please refer to our cookie policy.
Personal Data Voluntarily Provided by the User
I-VIO collects and processes Personal Data that you voluntarily provide through our Website when placing orders, registering, subscribing to newsletters, or contacting Client Service. Additionally, Personal Data provided at our stores through Customer Cards, including names, addresses, phone numbers, and dates of birth, is also processed. When you send emails via our Website or to specified addresses, we collect your email address and any additional Personal Data in your message to respond appropriately.
2. Purpose of Processing
(a) Responding to your requests and managing your relationship with I-VIO.
(b) Fulfilling online orders and managing related activities (contract management, delivery, payment processing, claims, litigation, fraud prevention) and complying with legal or regulatory obligations.
With your prior consent, your Personal Data may be included in the I-VIO Group customer database, managed by The I-VIO Group Limited, and processed with purchase details for.
(c) Profiling: Conducting individual or group studies, surveys, statistical or market research on your product preferences to offer personalized services and promote relevant activities.
(d) Marketing: Sending you information and promotions via mail, phone, email, and other electronic communications regarding I-VIO Group products and services.
3. Processing Methods
Your Personal Data will be processed using suitable electronic, automated, or manual tools, ensuring security and confidentiality. Only authorized I-VIO Group staff will process your data. Third parties may process your data on behalf of I-VIO when necessary for the above purposes. These third parties act as data processors (e.g., service providers, carriers, IT technicians, promotional campaign managers).
If you consent to data processing for the purposes outlined in (c) and (d), your data will be accessible to all I-VIO Group stores globally, with appropriate security measures in place.
4. Provision of Personal Data
Providing your Personal Data is optional but required to purchase products, receive information, contact Client Service, or use other services. Processing for purposes (c) and (d) requires your express consent, and withholding consent may limit personalized service and commercial communications. You can withdraw your consent anytime by contacting I-VIO at the provided addresses or using the “unsubscribe” link in electronic communications.
5. Transfer and Disclosure of Data
Your Personal Data may be processed by other entities acting as data processors, including:
I-VIO Group companies and franchisees.
Consultants and firms providing advisory services or performing related services for I-VIO.
As part of an international network, I-VIO may transfer your data abroad in compliance with applicable laws, ensuring data security. Your Personal Data will not be used for third-party advertising or disclosed to unknown persons.
6. Retention Period
Your Personal Data will be stored as long as necessary for the purposes collected or as required by law. After this period, data will be erased or anonymized.
7. Data Controllers
For managing and executing online orders ((b)), the Data Controller is Prada Retail UK Ltd. Contact Prada Retail UK Ltd at 65 Curzon St., London W1J 8PE (UK), or privacy@prada.com.
For other data processing purposes ((a), (c), (d)), the Data Controller is The I-VIO Group Limited. Contact The I-VIO Group Limited at Via Antonio Fogazzaro 28, Milan (Italy), or privacy@prada.com.
8. Rights of the Data Subject
You have rights under Articles 15 to 21 GDPR, including accessing, rectifying, erasing, objecting to processing, and data portability. You can withdraw consent anytime without affecting the lawfulness of prior processing. Complaints can be lodged with the Italian supervisory authority at Piazza di Montecitorio no. 121, 00186, Rome (RM).
9. Contacts
For inquiries about your Personal Data, this Privacy Policy, or exercising your rights, contact the Data Controller or DPO at the addresses in paragraph 7.
I-VIO may amend this Privacy Policy at any time. The current version is published on our Website
